Thermo Electron
In this design only project, Thermo Electron was undergoing a large scale brand integration, having just aquired over 31 companies or business units. Each with their individual brand equity, Thermo faced a tremendous challenge when for the first time all would be exhibiting in the same booth space at Pittcon, the world's premiere medical device and instrument show. Studio1011 provided a design solution that featured a 200' serpentine fabric banner that wound its way through the exhibit effectively tying all business units together. Each business unit retained their brand presence but in context with the Thermo brand. Another key deliverable was the creation of an online forum and digital worksheet process that allowed each unit to plan their space within the booth and relative to all stakeholders.