Studio1011 was asked to develop an integrated presence for the launch of a new full featured handset. Amoung the key features for this handset was a large full color screen, ring-tunes, and the ability to associate images and callers. In order to maximise the visibility of these functions, Studio1011 incorporated motion graphics throughout the environment, and created a visual language inpired by the handset and its screen. At the top of the exhibit, large rear projection screens played an attract loop that provided brand presence along with key features. This event was augmented by a combination of actual ring-tunes and originally developed ambient music. At the work station level, plasma screens were used to play a product demonstration video and highlight the handsets new online features. Another key deliverable was the production of a CD that incorporated all digital media as a takeaway. All digital content developed by Studio1011 was also featured on the NEC Global website including a virtual tour of the exhibit.

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